Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers in Bucharest who are helping technology support a positive global transformation.

OUR TEAM

Our Ecosystem marketers have a deep understanding of IBM business partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing & Communications organization, they drive partner-led demand programs to scale business growth for IBM's technology in line with our strategy based on Hybrid Cloud and AI.

They enable effectiveness and efficiency of motion and brand go-to-market, including services to increase business partners' skills, competitiveness, revenue and IBM footprint in their overall business.

The EMEA Partner Experience Marketer is aligned to all EMEA Geography, with a focus on Nordics and CEE (NCEE). He/She designs high-standard experiences to engage, enable and activate our business partners in their end-to-end buying journey and across all pillars of Partner Experience (events, feedback, communications, partner advocacy and success stories) and coordinates NCEE market event initiatives and works closely with the entire Ecosystem team.

Your Role and Responsibilities

• Aligned to the EMEA and NCEE Marketing and Sales teams and priorities to support and coordinate across all Partner Experience pillars and Global initiatives.

• Manage and execute planned events to engage with business partners in the Geo/Market

• Create and activate Partner experiences across all touch points

• Localize Global driven enablement strategy & plans based on NCEE need. Support EMEA & NCEE specific activities, with focus on marketing skills enhancement for NCEE partners

• Drive amplification in market of GEO &/or WW-driven projects

• Replicates best practices coming from other Geos/Markets to improve local Partners' engagement, proposes and executes new initiatives that can be further replicated across Markets

• Collaborates with current and potential partners, ecosystem colleagues and fellow marketers to learn, co-create and share feedback

This is a Hybrid role, attendance to the office will be required only 3 times per week.

Required Technical and Professional Expertise

• Strong business partners marketing fundamentals and previous experience in working with and for business partners.

• Able to orchestrate partner enablement strategies which motivate business partners to collaborate with IBM and enable effective marketing and sales relationships)

• Event management experience

• Has experience working in digital, automation, customer experience, and/or customer service roles

• Fluent in English

• Proficiency in Microsoft Office tools

• Strong networking, negotiation and influencing skills with marketing and sales colleagues

• Strong ability to adapt in new environments and drive continuous improvement

• Bachelor or Master's Degree

Preferred Technical and Professional Expertise

• Partner marketing experience in a B2B environment, having first-hand experience and a track record of successfully developing marketing strategy and programs

• Experiments constantly, embracing a client-centric mindset to find new ways to satisfy Partner needs

• Highly collaborative - able to represent ecosystem in meetings and discussions, building effective teaming relationships within ecosystem marketing and with other marketing and business areas

• Is passionate about people: we value a focus on relationships over experience working in high tech or ecosystem

• The best candidate has an entrepreneurial mindset and appetite to stretch the role, constantly reimagining what it can deliver.

• Understand evolving partner Ecosystem landscape, partner business models, how partners make money, how they create demand, and relationships between vendors and partners.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.